People would rather reduce the energy consumption within their houses than give up on flying for a year, according to new findings from Loughborough University .
The study showed that out of the people surveyed, almost 88 per cent claimed that they would like to cut down the amount of energy usage in their homes . However, only 26 per cent said that they would abandon air travel for a year.
In the year 2012, the air duty for passengers travelling short distances is likely to rise by £12. However, when asked to name an amount in the rise in price of air duty which would deter them from short distance air travel, almost 80 percent said £50. The findings concluded that the higher prices in airfare would act as a bigger deterrent to travellers than harm to the environment .
Travel insurance companies are now taking advantage of this fact and offering travel insurance that is tailored especially for the traveller who is environmentally aware.
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